Social media platforms in promoting effectiveness campaign during Covid-19

ABSTRACT

Today, social media plays a vital role in providing information to the public through various platforms including traditional and digital media. In March 2020, the government had announced the Movement Control Order (MCO) due to the outbreak of COVID-19 in.Malaysia. As a result of globalization, COVID-19 shows that pandemic breakouts pose a significant threat to the world. However, using social media to promote campaigns during COVID-19 has its own drawbacks, such as the difficulty of recognizing promoted content. Social media sites have evolved into one of the most important sources of information as well as a platform for spreading dangerous rumors. Thus, it is also under severe pressure to regulate disease misinformation that is pushing people in the wrong direction. Therefore, the purpose of this research is to identify which social media platforms are more effective towards effectiveness campaigns during COVID-19. Researchers employed quantitative surveys, which were distributed across all social media platforms from various people. In sampling, researchers have referred to Roasoft Sample Size Calculator [11]. A total of 162 respondents responded to the survey. The findings of this research prove that Malaysians are using social media for promoting the effectiveness campaign during COVID-19, with M=3.44 being the highest. Furthermore, males are the most effective in promoting the COVID-19 campaigns, with a score of 0.262. © 2022 Author(s).