The role of agribusiness extension in the changing business environment due to the COVID-19 pandemic, socio-economic and political conditions

ABSTRACT

The Covid-19 pandemic, changes in global political and security conditions, and climate change have brought significant changes to the food production, consumption, and supply chain. The impact of these changes is transmitted to the farm level. Farmers face not only production risk and price risk, but also the risk of market changes triggered by changes in business orientation on fulfilling consumer pReferences. The purpose of this study is to identify changes in the socio-economic and political environment and their impact on farmers and farming, as well as to analyse the responses needed for extension to remain effective and relevant in carrying out its role. This study employed a descriptive comparative approach. Qualitative data obtained through literature studies based on journal articles. This study found that changes in the business environment not only affect farmers and farming but also the food agribusiness system from upstream to downstream. The conventional extension approach is increasingly turning into a more flexible approach and is not only oriented to the needs of farmers but also considers the needs or pReferences of consumers. Extension is no longer a domain or carried out by public institutions but also by private institutions or companies as well. The results of this study are useful for the formulation of public policies in the field of extension as part of responding to changes in the busiess environment, climate change, and information technology.