Study on Start-Ups Functioning in Industry 4.0 Context

ABSTRACT

The world is experiencing a start-up revolution like never before with an upsurge in new venture formation across the globe. The fresh breeze of air is the result of the government‘s stand and policies regarding start-ups and start-up culture in different countries. Even during the Covid-19 crisis, start-ups have continued to play a crucial role for economies. The main objective of this work is to establish the future directions for start-ups. For this reason, the study includes the cases of start-ups that flourished amid the pandemic. It has been found that the use of technology has helped a lot in growth of entrepreneurship and in the last two years the technical sector has had a boost. The paper provides an insight to the future potential for the upcoming start-ups and also discusses the path towards growth. © 2023 Taylor and Francis Group, LLC.