INVESTIGATION OF CONSUMER INTENTION TOWARDS OTT PLATFORM: WITH REFERENCE TO CHENNAI

Kesavan, D.; Bharathi, R.; Subashree

Kesavan, D.; Bharathi, R.; Subashree.

Global Management Review ; 15(1):49-61, 2021.

Article in English | ProQuest Central | ID: covidwho-2168718

Keywords

Business And Economics--Management; Consumers; Streaming services; Artificial intelligence; Internet access; Entertainment industry; Social networks; Subscriptions; Streaming media; Internet of Things; Market shares; Social research; India

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Collection: Databases of international organizations Database: ProQuest Central Type of study: Prognostic study Language: English Journal: Global Management Review Year: 2021 Document Type: Article

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