OPEN BALKAN INITIATIVE: PROSPECTS FOR TOURISM DEVELOPMENT
UTMS Journal of Economics
; 13(2):214-220, 2022.
Article
in English
| ProQuest Central | ID: covidwho-2169399
ABSTRACT
The paper discusses the prospects of the Open Balkan initiative for the tourism development of North Macedonia. It presents an overview of this political initiative established to improve regional economic collaboration in the Western Balkans. In 2022, North Macedonia, Serbia, and Albania signed a Memorandum of understanding on cooperation in the field of tourism in the Western Balkans to expand the tourism potential of a common tourism market. This study investigates the level of seasonality in terms of overnights of tourists from Serbia, and Albania between 2011-2019. Data for 2020 and 2021 are omitted due to COVID-19 pandemic break. By calculating standard indicators, the research revealed low seasonality and favorable precondition for creating sustainable regional tourism product based on cultural heritage, tradition, gastronomy, and other cultural similarities. The study further outlines the importance of establishing a single tourism market that will contribute to creating a new concept of integrated regional tourism.
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Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
UTMS Journal of Economics
Year:
2022
Document Type:
Article
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