The Problem of Gendered Emojis in Online Communication Platforms: A Study to Understand Digital Dependence on Using Emotions During Pandemic

ABSTRACT

Digitalization, affordable smart gadgets, and social distancing have turned virtual communication into a lived phenomenon. However, we should be aware of the fact that the virtual communication process is entangled with positive and negative consequences. On the one hand, it has enabled people to develop a feeling of togetherness and belonging, and on the other, it is steeped in conflict and dispute due to the extensive use of emojis that are context-sensitive and are subjected to multiple interpretations. The problem of emojis connected with sexual connotations has not been studied in an online conversation parameter. Hence, the current study examines the sexual connotations that are embedded in the usage of non-facial emojis such as eggplant, cherry, etc., in virtual communication and analyses sexual connotations that are generated in closed group interactions. The methodology undertaken in this study is a quantitative experimental research method to collect data. Participants (N=64) will determine how certain context-sensitive emojis are perceived by them in closed group online conversations. Results suggest that non-facial emojis possess sexual connotations which are highly context-specific and used extensively in interpersonal conversations. In this way, this paper will prepare the ground to study more hidden sexual connotations in emojis. © 2023 ACADEMY PUBLICATION.