Innovation in Digital Era: Transforming Trucking Industry for Operational Efficiency Through Digital Transformation

ABSTRACT

The purpose of current study is to understand trucking industry and challenges associated with its operation and transform trucking industry through Digital Transformation taking help from Digital India Program started by Government of India to enhance digital transformation given its impact on operation efficiency of various businesses in general and trucking industry in particular with special reference to its operational efficiency. Having look at current scenario of trucking industry with reference to nature of operation, ownership profile, areas of operation, regulatory and legislative measures relating to trucking industry, enroute operation challenges, higher operating cost and delays in operation, and many more are not allowing the trucking industry to enjoy economies of scale with special reference to small operators. Thus, in other words, the study found that trucking operation has numerous challenges which hampers the growth of the sector as observed during conduct of the study. However, through penetration of technology via digital transformation in trucking segment especially with reference to its operation in particular we can provide some good relief and can transform the trucking sector into most appropriate segment from viability of operation i.e. operational efficiency. The major implication of the study is that the result is based on limited data and information due to Covid-19 pandemic (Second Wave). Nevertheless, this can form basis to understand the process of digital transformation and its application to transform trucking operation to solve its operational issue and many more. The utility of the study can be derived from the point that this paper is one of the few studies conducted recently that provides insight into process of transforming trucking industry through digital transformation and possible economic benefits derived from digital transformation. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.