Research on Continued Intention to Adopt E-Learning in Beijing University During Covid-19 Epidemic in China

ABSTRACT

The study aims to apply the TAM model to investigate further about the opinions of students at Peking University on the e-learning platform provided by the university. The research validates the impact of the different variables on students' intention to continue using e-learning platforms during the Covid-19 epidemic, including perceived usefulness, perceived ease of use, perceived enjoyment, and perceived convenience. The research adopts a quantitative research method and measures the variables using a 5-level Likert scale. The designed questionnaires are distributed online to the targeted respondents through multiple social applications. The research collects 383 valid data and conducts a comprehensive data analysis by using SPSS analysis software. The research indicates that perceived usefulness, perceived ease of use, and perceived convenience all have a significant and positive impact on student's intention to continue using e-learning platforms. However, this research also confirms that perceived enjoyment has no significant effect on student's intention to continue using e-learning platforms. Therefore, this research validates the hypotheses proposed and achieves the research goals. Furthermore, the research provides useful information and recommendations for the government, education field, IT field and future research. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.