What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective

He, Y.; Li, W.; Xue, J.

He, Y.; Li, W.; Xue, J..

Electronic Commerce Research and Applications ; 56, 2022.

Article in English | Scopus | ID: covidwho-2178361

Keywords

Benefit-risk framework; Consumer engagement; Government credibility; Officer live streaming; Two-factor theory; COVID-19; Motivation; Purchasing; Sales; Benefit/risk; Live streaming; Motivation factors; Purchase intention; Risk frameworks

Fulltext

XML

Search on Google

Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Observational study / Prognostic study Language: English Journal: Electronic Commerce Research and Applications Year: 2022 Document Type: Article

Similar

MEDLINE

LILACS

LIS

Fulltext

XML

Search on Google