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Impact of COVID-19 anxiety on functional foods consuming intention: role of electronic word of mouth.
Nguyen, Thuy Thu; Phan, Hoa Thi Thanh.
  • Nguyen TT; Department of Business Administration, National Economics University, 207 Giai Phong, Hai Ba Trung, Hanoi, Viet Nam.
  • Phan HTT; Department of Business Administration, National Economics University, 207 Giai Phong, Hai Ba Trung, Hanoi, Viet Nam.
Heliyon ; 8(11): e11344, 2022 Nov.
Article in English | MEDLINE | ID: covidwho-2179013
ABSTRACT

Purpose:

The COVID-19 pandemic, which involving mass quarantines in many nations, has affected consumer health consciousness behaviors, including food consumption. This study aimed to investigate the impact of COVID-19 anxiety on functional food consumption within the framework of changes in health concerns and electronic word-of-mouth communication through digital platforms, paying special attention to the moderating effect of trust on eWOM information.

Design:

/methodology/

approach:

This cross-sectional study included 527 participants. The data were analyzed using a structural equation modeling approach. Mediating moderating effects were tested using bootstrapping and multigroup methods.

Findings:

Anxiety about the COVID-19 virus has a great impact on individuals' health concerns, word-of-mouth information seeking, and functional food consumption intention. Mediating effects of health consciousness and eWOM on functional food consumption intention were also observed. The anxiety about the COVID-19 virus and health consciousness triggers eWOM communication, and is a strong driver of intention to purchase functional foods if people trust the eWOM information source. Originality/value While scholars have demonstrated the impact of COVID-19 on human behavior, a largely uninvestigated issue is the effect of COVID-19 virus anxiety on health product consumption. This is one of the first studies to examine the interrelationships among COVID-19 anxiety, health consciousness, eWOM, and functional food consumption intention.This study provides valuable insights into consumer behavior during the COVID-19 pandemic. Future research should consider the effect of COVID-19 virus anxiety on health-related issues and nutritional behavioral consequences. Based on the results, implications for managers and researchers are proposed.
Keywords

Full text: Available Collection: International databases Database: MEDLINE Type of study: Experimental Studies / Observational study / Randomized controlled trials Language: English Journal: Heliyon Year: 2022 Document Type: Article

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Full text: Available Collection: International databases Database: MEDLINE Type of study: Experimental Studies / Observational study / Randomized controlled trials Language: English Journal: Heliyon Year: 2022 Document Type: Article