Understanding the dynamics of destination loyalty: a longitudinal investigation into the drivers of revisit intentions
Current Issues in Tourism
; 26(2):323-340, 2023.
Article
in English
| ProQuest Central | ID: covidwho-2187422
ABSTRACT
Despite much previous research, gaps remain in our understanding of why satisfied tourists with positive destination images do not revisit favoured destinations. Recent research proposes sensory impressions as a complementary determinant of revisit intentions alongside destination image. This study initially compares how these two drivers influence changes in tourist behavioural loyalty over time, especially after the trip. Through a combination of a longitudinal field experiment and a survey, the studies found that a natural decline in willingness to revisit over time was largely associated with a fast fade-out of sensory impressions. Furthermore, we examined the effects on tourists with differing levels of experience, finding that for tourists who have visited several times, only sensory impressions play a significant role in willingness to revisit. Implications for tourism and hospitality industry recovery after the COVID-19 outbreak are outlined.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Prognostic study
Language:
English
Journal:
Current Issues in Tourism
Year:
2023
Document Type:
Article
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