OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India

Sharma, Kavita, Lulandala, Emmanuel Elioth

Sharma, Kavita, Lulandala, Emmanuel Elioth.

International Journal of Organizational Analysis ; 31(1):63-90, 2023.

Article in English | ProQuest Central | ID: covidwho-2191424

Keywords

Business And Economics--Management; Consumer behaviour; Business strategy; COVID-19 resilience; OTT platforms; Situational factors; Consumer behavior; Consumers; Streaming services; Entertainment industry; Pandemics; Business models; Subscri

Fulltext

XML

Search on Google

Full text: Available Collection: Databases of international organizations Database: ProQuest Central Type of study: Observational study / Prognostic study / Qualitative research Language: English Journal: International Journal of Organizational Analysis Year: 2023 Document Type: Article

Similar

MEDLINE

LILACS

LIS

Fulltext

XML

Search on Google