Capabilities and business success during COVID-19: The importance of production, marketing, and sales

ABSTRACT

Purpose>This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approach>This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.Findings>By optimizing production, sales, and marketing, companies will be more likely to find success in times of significant change and recover faster, if not profit.Originality/value>The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.