Intention of Consumer Perception towards Online Buying Behaviour during Pandemic Period

ABSTRACT

During COVID 19 pandemic second wave situation, the consumers are totally disturbed and all the retail shops were closed except grocery shops. The Retail Shops were closed in order to safe guard the public from this pandemic. Today's consumers are forced to buy essential electronics through e-marketing. Social media like tweeter, WhatsApp, Facebook and lot of marketing e- platform like e bay, Amazon, Flip cart etc. supports establishments to trade the merchandise in the digital raised area. The customer perception and customer satisfaction towards online buying behavior is very important. The COVID 19 pandemic second wave lockdown period changed the world history into new mode of buying and selling goods. This study was conducted in the Chennai and in Delhi. It is a realistic analysis and reference designated for this investigation remained 400 created on appropriate sampling procedures. The collected primary data were analyzed and computed with IBM SPSS v25. The parameters present in this research were validated by means of Chi square and cross tabulation study. © 2022 IEEE.