Digitalization: The Norm of the "New Normal”: Impact of Digital Economy Ventures on the National Competitiveness of an Emerging Market

ABSTRACT

The challenges presented by the COVID-19 pandemic have made it an undeniable fact that digital technologies provide the strongest means to transform industries and markets. Technology ventures bear a notable role in supplying these tools to incumbents, governments, and indeed to small conventional companies, which all thrive to adjust themselves to the "new normal.” Thereupon, this chapter seeks to examine the impact of digital economy ventures by demonstrating their role to advance digital transformation efforts in an emerging market context. In doing so, it depicts striking examples from Turkey regarding;(i) the collaboration between incumbents and digital economy ventures, (ii) the rise of new stars exploiting digital economy opportunities, and (iii) the ventures using digitalization to create social impact for extremely vulnerable actors. © 2022 by World Scientific Publishing Co. Pte. Ltd.