ANALYSIS THE USE OF DIGITAL TECHNOLOGY IN MSME FUNDING DURING COVID-19 PANDEMIC ERA

ABSTRACT

This study aims to analyze the use of digital technology in Micro, Small, and Medium Enterprise' funding in the post-Covid-19 pandemic era. This study uses primary data obtained through in-depth interviews with 7 MSME entrepreneurs from various business fields in various regions in Indonesia who have received or are currently receiving funding from other parties. The data obtained were analyze using the narrative data analysis method. The results of this study indicate that digital technology has been used widely and has a significant impact on MSME funding by various funding sources and become an effective means in assisting the development and encouraging the growth of MSMEs. © 2022 ACM.