Shaping OTT Movie Consumption through Immersive Cinema: A Qualitative Investigation of Consumer Perspectives

Basu, A.; Mandal, P. C.; Murti, A. B.; Makany, T.

Basu, A.; Mandal, P. C.; Murti, A. B.; Makany, T..

Vision ; 2022.

Article in English | Scopus | ID: covidwho-2195017

Keywords

Consumer Experience; Immersive Technology; Movie Consumption; Online Entertainment; Over-the-Top (OTT); Thematic Analysis

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Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Qualitative research Language: English Journal: Vision Year: 2022 Document Type: Article

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