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Diminishing returns: Nudging Covid-19 prevention among Colombian young adults.
Blackman, Allen; Hoffmann, Bridget.
  • Blackman A; Climate and Sustainable Development Sector, Inter-American Development Bank, Washington, DC, United States of America.
  • Hoffmann B; Research Department, Inter-American Development Bank, Washington, DC, United States of America.
PLoS One ; 17(12): e0279179, 2022.
Article in English | MEDLINE | ID: covidwho-2197072
ABSTRACT
Nonpharmaceutical interventions (NPIs) like social distancing, face masks, and handwashing will continue to be a frontline defense against Covid-19 for some time. But their effectiveness depends critically on compliance by young adults, who are most likely both to become infected and to infect others. We conducted a randomized controlled trial in Bogotá, Colombia, to assess the effectiveness of informational nudges emphasizing the private and public benefits of compliance on university students' concern about Covid-19, recent compliance with NPI recommendations, and intended future compliance. Although nudges boosted concern, they had limited effects on either recent or intended future compliance. We attribute these null results to high baseline levels of information about and compliance with NPIs, an informational diminishing returns scenario that is likely to be increasingly common globally.
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Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Type of study: Experimental Studies / Observational study / Randomized controlled trials Limits: Adult / Humans / Young adult Country/Region as subject: South America / Colombia Language: English Journal: PLoS One Journal subject: Science / Medicine Year: 2022 Document Type: Article Affiliation country: Journal.pone.0279179

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Full text: Available Collection: International databases Database: MEDLINE Main subject: COVID-19 Type of study: Experimental Studies / Observational study / Randomized controlled trials Limits: Adult / Humans / Young adult Country/Region as subject: South America / Colombia Language: English Journal: PLoS One Journal subject: Science / Medicine Year: 2022 Document Type: Article Affiliation country: Journal.pone.0279179