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COVID-19 pandemic roles on consumer behaviour towards sustainable transitions: a retail industry survey
International Journal of Innovation and Sustainable Development ; 17(1-2):44-66, 2023.
Article in English | Web of Science | ID: covidwho-2197258
ABSTRACT
In this paper, we offer some initial examination on how Covid-19 pandemic impacted the consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers a great opportunity for businesses. We also discuss some potential directions of how consumer sustainable decision making will be shifted to due to the pandemic. In this paper the data is collected from various Indian consumers from different cities who made purchases from organised retail store. In our discussion of consumer behaviour we outline how COVID-19 has impacted retail sector and also the behaviour of the consumers towards sustainable transitions. It has been seen that consumers interest have been shifted towards retailing, online payments, sustainable food habits, and sustainable lifestyle. This study will help the businesses as well the academicians in determining what consumers prefer during this pandemic.
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Full text: Available Collection: Databases of international organizations Database: Web of Science Type of study: Observational study Language: English Journal: International Journal of Innovation and Sustainable Development Year: 2023 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Web of Science Type of study: Observational study Language: English Journal: International Journal of Innovation and Sustainable Development Year: 2023 Document Type: Article