Exploring the impact of COVID-19 on the travel intermediaries in India: mapping trends and strategies
International Journal of Tourism Policy
; 12(4):427-442, 2022.
Article
in English
| ProQuest Central | ID: covidwho-2197271
ABSTRACT
The COVID-19 outbreak has challenged the global tourism sector, and it has posed a significant threat to the existence of tourism business across the globe, especially in emerging economies. This study examines the effect of the COVID-19 pandemic on travel intermediary businesses in India and their strategies to overcome the present predicament. The study draws on the interviews with 15 executives of selected travel intermediary firms located around the country. The findings emphasise the economic downturn, customer retention policies, resilience strategies and current shifts in the industry. The outcomes also identify the recent tendency towards the traditional travel booking/holiday-booking trend towards traditional intermediaries. This research contributes to a better understanding and implementation of business continuity methods in tourist studies, and its results have practical implications for administrators and governments.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Type of study:
Experimental Studies
Language:
English
Journal:
International Journal of Tourism Policy
Year:
2022
Document Type:
Article
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