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A Community-Engaged Social Marketing Campaign to Promote Equitable Access to COVID-19 Services Among Latino Immigrants.
Shah, Harita S; Miller, Alejandra Flores; Yang, Cui; Grieb, Suzanne M; Lipke, Mitchell; Bigelow, Benjamin F; Phillips, Katherine H; Palomino, Pedro; Page, Kathleen R.
  • Shah HS; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Miller AF; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Yang C; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Grieb SM; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Lipke M; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Bigelow BF; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Phillips KH; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Palomino P; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
  • Page KR; Harita S. Shah is with the Department of Medicine, University of Chicago, Chicago, IL. Alejandra Flores Miller, Suzanne M. Grieb, Mitchell Lipke, Benjamin F. Bigelow, and Kathleen R. Page are with the Johns Hopkins University School of Medicine, Baltimore, MD. Cui Yang is with the Rutgers School of
Am J Public Health ; 113(3): 263-266, 2023 03.
Article in English | MEDLINE | ID: covidwho-2197634
ABSTRACT
To address disparities in COVID-19 outcomes among Latinos with limited English proficiency in Maryland, our team developed a culturally congruent intervention that coupled a statewide social marketing campaign with community-based COVID-19 services. In the first year, we reached 305 122 people through social media advertisements and had 9607 visitors to the Web site. Social marketing campaigns represent an opportunity to promote COVID-19 testing and vaccine uptake among Latino populations, especially when they are paired with community services that simultaneously address structural barriers to care. (Am J Public Health. 2023;113(3)263-266. https//doi.org/10.2105/10.2105/AJPH.2022.307191).
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Full text: Available Collection: International databases Database: MEDLINE Main subject: Emigrants and Immigrants / COVID-19 Type of study: Diagnostic study Topics: Vaccines Limits: Humans Language: English Journal: Am J Public Health Year: 2023 Document Type: Article

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Full text: Available Collection: International databases Database: MEDLINE Main subject: Emigrants and Immigrants / COVID-19 Type of study: Diagnostic study Topics: Vaccines Limits: Humans Language: English Journal: Am J Public Health Year: 2023 Document Type: Article