Optimal low-carbon governance model of livestreaming supply chain based on multiple scenarios

ABSTRACT

Supply chain emissions reduction is an important way to promote the development of a low-carbon economy and address climate challenges. Although the scale of livestream shopping has demonstrated unprecedented growth globally, especially since the COVID-19 outbreak, livestreaming supply chains have also contributed significantly to carbon emissions. Currently, optimisation models for the low-carbon governance of livestreaming supply chains are relatively lacking. To address the issue of carbon emission reduction in livestreaming supply chains, this study paper proposes three low-carbon governance decision-making models based on environmental and operating costs to compare which governance model is optimal. The most suitable decision result for the policymaker and supply chain is both cost-effective and environmentally successful under the model considering carbon tax and carbon trade. The results show that 1) governance based only on carbon tax and collaborative operation will decrease the total cost of the livestreaming supply chain but increase the environmental cost. 2) Governance based only on carbon trading and collaborative operation will increase the total cost of the livestreaming supply chain, while the environmental cost will not change. 3) Under governance that combines carbon tax and carbon trading, collaborative operations can effectively reduce both the total cost and the environmental cost of livestreaming supply chains. Theoretically, our study enriches the research on the low-carbon governance of livestreaming supply chains. Moreover, the research results provide useful insights into the formulation of a low-carbon policy for livestreaming supply chains.