E-commerce and cybersecurity challenges: Recent advances and future trends

ABSTRACT

COVID-I9 has accelerated the digital transformation in the business sector as many business organizations adopted electronic commerce to keep their operations running. Business organizations have also increased their participation on social networking applications to attract customers. Due to huge presence of users, social networking sites have also evolved into an emerging marketplace, which is referred as social commerce. There are many security issues involved in technological adoption in different business processes. On the other hand, social media is extensively used for product marketing, so fake information and fake product reviews can also influence consumers purchasing decision, so providing accurate marketing information is also a challenge for business organizations. In this chapter, the authors conduct a systematic literature review to understand the cybersecurity issues faced by business organizations and customers and how recent advances such as fintech, etc. provide additional cybersecurity challenges for business organization to protect themselves and their customers. © 2023, IGI Global.