COVID-19, strategic language, and communication: Implications of mass media to the ethical well-being of the society
International Journal of Research in Business and Social Science
; 11(10):256-264, 2022.
Article
in English
| ProQuest Central | ID: covidwho-2204766
ABSTRACT
Society plays a vital role in guiding human behaviours;as a result, the public needs to adhere to societal rules. This then gives primal importance to institutions, especially mass media, which communicate to the public. The accuracy of the institutions' information influences how well the public adheres to societal rules. This paper uses COVID-19 as a case study to investigate how mass media influences society's compliance with societal rules. This paper aims to examine both the positive and negative impacts of the media during COVID-19 and massages out how the media bring about social change through their influence on human behaviour. This paper is guided by strategic communication theory. The paper concludes that moving forward, the ethics of mass media is the best approach as it would go a long way to ensure that the industry's standards are high.
Full text:
Available
Collection:
Databases of international organizations
Database:
ProQuest Central
Language:
English
Journal:
International Journal of Research in Business and Social Science
Year:
2022
Document Type:
Article
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