Making it up as you go along

ABSTRACT

This article recounts the founding of the Southern Food & Beverage Museum in New Orleans, LA with a special emphasis on the obstacles that the organization faced and the commitment to overcome those obstacles through tenacity and creativity. The journey to the present goes from the concept and kitchen table brainstorming to a functioning and growing institution that has begun to be recognized within the industry. The obstacles include Hurricane Katrina, the BP Oil Spill, and the COVID 19 pandemic.