Effective Dairy Supply Chain Management in Big Cities

ABSTRACT

The purpose of this study was to develop recommendations to improve the efficiency of dairy products supply chain management in large cities. To achieve the study goal, a complex multi-stage research project was developed based on the analysis of primary information obtained by interviewing three main categories of dairy supply chain participants on the Internet producers, intermediaries, and end consumers. At the same time, the survey of the three main categories was selected to obtain objective information throughout the entire supply chain-from producer to end consumer. The proposed methodology was tested for the supply chains of dairy products in Almaty (Kazakhstan) and Yekaterinburg (Russian Federation). The study resulted in recommendations to improve delivery management of short-life products requiring controlled storage and transportation temperatures during the COVID-19 pandemic, as well as key indicators to assess the effectiveness of dairy supply chain management. This article may be in demand by the real economy to ensure the sustainable development of dairy supply chains in large cities under the COVID-19 pandemic, as well as by academic researchers, primarily from the perspective of identifying new promising research areas. © 2022, Success Culture Press. All rights reserved.