The Proliferation of OTT Platforms Effect on Traditional Cinema Goers a Study on the Urban Population of Kolkata after Covid19 Pandemic

ABSTRACT

Majority of the viewer's opting to watch a movie in the theatre when it's a highly content driven movie. [...]a change in consumer watching habits can be seen where theatres were highly preferred for commercial/big star movies, but now it replaced by content driven movies. According to appearances, there are only 8 movie theatres per million people, and once Indians are released, two-thirds of them lose access to movies. Internet users who speak regional languages are increasing more quickly than those who speak Hindi and English. Since viewers always prefer to consume content in their own language, localised content exhibits uptake in terms of engagement. [...]major streaming services like Amazon Prime and Netflix are spending more on creating content in eight other major Indian languages in addition to Hindi and English [5].