Sustainability of Start-Ups during Pandemic: An Analytical Study in Reference of Indian Perspective

ABSTRACT

Every growing country needs a pattern of industry development with cumulative growth year on year, every government tries to establish the industries for the development of the country but it requires lots of initiative and efforts, for this they need the energetic mind of entrepreneurship thinking. As India is having a huge consumer market with great potential of industry development, Indian conditions are most appropriate for the start-ups with various factors. Indian start-ups entrepreneurship sector has shown a great impact on country economic growth since last few years, this contribution to the Indian economy is still sustained. Though Indian economy is a promising economy & Indian government is looking for 3 trillion economies in near future but what about the start-ups economic health after pandemic of COVID 19, Is it still promising or there is any effect. This research paper is focused on the analysis of economic health of start-ups before & after of COVID 19. The research objective is to identify the condition of existing start-ups & the initiation of new ventures. The Exploratory research method is used for in-depth research of said objectives. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.