Challenges in Influencing User Behavior in Accessing E-Content Materials

ABSTRACT

The Covid-19 pandemic has caused a fresh shift in the global population today, requiring people to adjust their typical routines and lifestyles. In the last five years, electronic books (e-books) have become a popular reading and reference alternative, particularly for fiction (Jandri, P., et al). (2020). In the academic realm, however, e-books have not had the same level of success in terms of use and acceptability. It will take further research to determine why this is happening among academic users. Because the usage of e-books is new, it has an impact on library services. Because it is new, there is a need to improve library service quality. There are challenges in influencing user behavior in accessing e-content materials. The methodology and procedures used describe the different types of research paradigms and justify the reasons for using each in this study. Therefore, this paper discusses the influence of challenges in influencing user behavior in accessing e-content materials in terms of services in digital libraries in selected universities using questionnaires as a research tool to collect data through Survey Monkey application and Google forms. Structural Equation Model (SEM) - SmartPLS will be used in this study. The quantitative approach is used to measure factors influencing user behavior in accessing and using e-content among trainee students in Teachers' Training Institutes in Malaysia. Copyright © 2022 Wolters Kluwer Medknow Publications. All rights reserved.