The Influence of Operational Risk Management on Intention to Revisit and Intention to Recommend by Using Satisfaction as a Mediating Variable: A Study of Homestay Users in Dieng Plateau, Central Java, Indonesia

ABSTRACT

In the new normal era of the COVID-19 pandemic, homestay users are very concerned about security and safety. Risk management, especially operational risk management, plays an important role in mitigating the risk of homestay users. In this research, we determine the effect of operational risk management on the intention to revisit and the intention to recommend homestay users by using satisfaction as a mediating variable. The study was conducted using 198 respondents who have had repeated overnight experiences in homestays operating in the Dieng Plateau, Wonosobo, Central Java, Indonesia. Samples were taken using a multistage sampling technique. The research was carried out using an explanatory sequential design of mixed methods research. Data analysis was performed using Structural Equation Model with Smart PLS 3.0. The results state that operational risk management has a significant positive impact on homestay user satisfaction. Satisfaction has a significant positive impact on the intention to revisit and on the intention to recommend of homestay users. Furthermore, we also show that satisfaction has a significant positive role as a mediating variable from operational risk management on intention to revisit and intention to recommend of homestay users.