The influence of product color displayed on online advertisements and consumer personality on purchase intention: The moderating role of age and gender
22nd International Conference on Electronic Business, ICEB 2022
; 22:526-534, 2022.
Article
in English
| Scopus | ID: covidwho-2207638
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Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Prognostic study
Language:
English
Journal:
22nd International Conference on Electronic Business, ICEB 2022
Year:
2022
Document Type:
Article
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