Effects of Tourism on Local Residents? Quality of Life, Happiness and Life Satisfaction: Moderating Role of the COVID-19 Risk Perceptions

ABSTRACT

This study examines the effects of tourism on local residents' quality of life, happiness and life satisfaction. It also examines how locals' perceptions of the level of risk the COVID-19 pandemic poses on a destination moderates those effects utilizing data collected from residents of a mature tourism destination. The results suggest that economic benefits have significant influence on happiness while environmental and socio-cultural benefits influence quality of life perceptions. Findings also indicate a moderating effect of COVID-19 risk perceptions in the relationship between tourism and happiness and quality of life. These findings suggest that the perceived risk of COVID-19 pandemic on the destination affects individuals' both affective and cognitive evaluations;therefore, it serves as an effective factor in decision-making.