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Green Banking for Sustainable Development: An Empirical Study on Customers' Perspective During the Covid-19 Pandemic
IUP Journal of Bank Management ; 21(3):36-53, 2022.
Article in English | ProQuest Central | ID: covidwho-2218708
ABSTRACT
Green banking is an umbrella term that refers to policies and principles that help banks to be more sustainable in terms of their economic, environmental, and social impacts. Its goal is to make banking procedures, as well as the usage of IT and physical infrastructure, as efficient and effective as possible while having zero or little environmental impact. Due to the Covid-19 pandemic, businesses across the globe were badly hit. This paper is an attempt to show the awareness of green banking initiatives, regularity of usage of green services and the perceived benefits of using such services during the pandemic among customers of selected public and private sector banks in Karnataka, India. It was found that the nationwide lockdown had an impact on respondents accomplishing banking services. The results disclosed the level of awareness about green banking concept. Debit card, mobile banking and Internet banking were the most widely used green products. The findings showed three main benefits of green banking, namely, increase in UPI transactions using mobile banking, secure transactions and environmental benefits. The outcomes of this study can help the banking institutions to market their green banking services and work on their implementation.
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Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: IUP Journal of Bank Management Year: 2022 Document Type: Article

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Collection: Databases of international organizations Database: ProQuest Central Language: English Journal: IUP Journal of Bank Management Year: 2022 Document Type: Article