COMPETITIVE ENVIRONMENT OF NANOSTORES DURING COVID-19: ADAP-TABILITY FOR HIGHER PERFORMANCE IN HONDURAS

ABSTRACT

An important criterion that must be known in the nanostore sector (bodega, warehouse, kiosk, grocery store) is the way that the competitive environment (EC) is related to adaptability. The study of adaptability and EC in this field is a new topic that requires research, due to the importance of the type of competitive strategy adopted by an organization, since new adaptability practices can be integrated as a result. There are some studies with frequently applied theories in supply chain management, logistics and adaptability of nanostores, focused on the challenges they currently face. Our research is based on the fit contingency theory, to identify the extent to which the variables of adaptability and EC are related to the performance of Honduran nanostores. The research considers 143 nanostores implementing adaptability, as an important operations program for CE and performance. This study presents new insights and offers guidance for nanostore owners, managers, and academics, especially that adaptability can positively intervene the relationship between EC and performance in nanostores.