Should Green Products Be Advertised as Green? Exploring the Factors That Affect Ad Credibility

Carrete, L.; Arroyo, P.; Arroyo, A.

Carrete, L.; Arroyo, P.; Arroyo, A..

Journal of Promotion Management ; 2022.

Article in English | Scopus | ID: covidwho-2222286

Keywords

ad claims; ad credibility; brand familiarity; environmental concern; green advertising; green consumerism; green purchasing; product type

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Full text: Available Collection: Databases of international organizations Database: Scopus Type of study: Randomized controlled trials Language: English Journal: Journal of Promotion Management Year: 2022 Document Type: Article

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