Impact of Brand and Change in Habits of Customers Due to Coronavirus in the Home Appliance Industry of India

ABSTRACT

The Home Appliance industry is going through an unpredictable situation due to corona virus. Customers' preferences are also changing from time to time. Authors have discussed various variables and their impact on the consumer purchasing decision and revealed how much brand influences the consumer compared to other factors while purchasing appliance products. Corona virus outbreak is continuously hitting the Indian economy and directly impacting the Appliance Industry. This research work also aims to address the change in consumer habits before and after corona virus. The convenience sampling method is used in this research to collect the sample data. The help of Quantitative methods does interpretation of research. From the end of December 2019, the COVID-19 pandemic began to spread around the world. Its spread harmed all sectors of the world, posing a new challenge to the Indian entrepreneurship ecosystem. It had an impact on the enterprise's viability and growth. Entrepreneurs must deal with social isolation, working from home, travel restrictions, and a lockdown to prevent the corona virus spread. Some businesses have had to close temporarily, while others have had to conduct small-scale operations. As a result, innovators must be visible in all aspects of entrepreneurial endeavors. This epidemic's carriers must be defeated. Businesses must find ways to survive and thrive.