Anti-crisis management in tourism

ABSTRACT

At the current stage of the development of society, where everything is fast-moving and changing, the ability to respond flexibly and adapt to changes is extremely important for the functioning of all branches of the economy. Changing technologies, generations, penetration of the information factor into all spheres of human life form new requirements on the market. The modern tourist market needs innovative, creative, spontaneous, and most importantly, effective solutions that will enable enterprises to function with the least losses. The article is devoted to the study of the peculiarities of the functioning of the tourist market in the conditions of constantly arising risks and the determination of ways to overcome them. The main groups of risks affecting the tourism industry are considered. The dynamics of international tourist arrivals and the influence of various factors that caused the reduction of tourist activity in the world were studied. The main reasons for such negative changes, their consequences on the tourism market of individual countries and the world industry in general are established, as well as ways to combat them are analyzed. The article determines that the activity of the tourism sector largely depends on external factors that are practically beyond control. The biggest losses are caused by epidemics and diseases, among which the COVID-19 pandemic was the most extensive in terms of consequences, as the lack of response measures caused a temporary stagnation in the industry, which required an accelerated search for solutions. In addition, the article highlights the basics of anti-crisis management in tourism and the stages of its implementation. According to the results of the study, the necessity of introducing risk management in the tourism industry is substantiated.