TOWARD THE EFFETENESS FOR USING THE SOCIAL MEDIA APPLICATION WITH ACCEPTABLE LEVEL OF PRIVACY IN SAUDI COMMUNITY: Quantitative Case Study

ABSTRACT

Social media represent one of the primary outcome of the digital economy revolution. It represents the fundamental aspects for communication between individuals by using the systems that helps to facilitate the lifestyle of developed societies. In contrast, with the spread of the Corona pandemic, which prompted societies and companies alike to take advantage of social communication technologies to fill the gap that occurs as a result of precautionary measures taken by many countries to limit the spread of infection. However, many users believes that their data and information in their device become accessible by these applications, which threatens the of trust and privacy significantly for these applications. Thus, it might affects the dealing of user and these applications. Therefore, the study's question is what the basic requirements that should be provided at last to be available in social media applications to increase the level of acceptance for the users. A quantitative sample is collected from different ages and educational levels from Saudi Arabia to design the integrated approach that helps to increase the level of trust and use of social media applications appropriately for the individual and organizational level. This study is considered a way to increase the use of social applications, which represent one of the most key features of digital transformation that can be lead the contemporary digital economy.