Big Data in Entrepreneurship

ABSTRACT

Entrepreneurship research is paying increasing attention to big data. However, there is only a fragmented understanding on how big data influences entrepreneurial activities. To review previous research systematically and quantitatively, the authors use bibliometrics method to analyze 164 research articles on big data in entrepreneurship. They visualize the landscape of these studies, such as publication year, country, and research area. They then use VOSviewer to conduct theme clustering analysis, finding four themes, namely the COVID-19 pandemic and small medium enterprise (SME) digitization, application of big data analytics to decision making, application of big data in platform, and the effects of big data on enterprises. In addition, they construct an integrated framework that integrates the antecedents of big data adoption and influence mechanism of big data on entrepreneurial activities.