E-Shopping During Covid 19 Pandemic: Consumers' Perception in Malaysia

ABSTRACT

The research discusses about factors affecting Malaysian consumers' intention towards E-shopping during Covid-19 pandemic. The factors involved in this study are perceived ease of use, perceived usefulness, subjective norms, product involvement, and perceived risk. In our current generation, online buyers are getting more pervasive due to the advancement in technology which will save the time of the online buyers. As the Covid-19 pandemic outbreak, there is a sharp increase of Malaysian consumers purchasing product and services from online platform. The research was conducted via a cross sectional study within a period of 6 months. Data was collected via online questionnaire from a total of 150 respondents and analysed using SPSS. The findings from this research indicates that perceived ease of use and subjective norm have a significant relationship with Malaysian consumers' intention towards E-shopping during Covid-19 pandemic. However, perceived usefulness, product intention and perceived risk did not have a significant relationship with Malaysian consumers' intention towards E-shopping during Covid-19 pandemic. © 2022 IEEE.