Cyber anti-intellectualism and information seeking about SARS-CoV-2 variants

ABSTRACT

While scientific knowledge acquisition is a vital premise for citizens' self-protection against COVID-19, the impact of anti-intellectualism on scientific information seeking has yet to be fully examined. Based on a cross-sectional survey, this study investigated the association of distrust and stigmatization forms of anti-intellectualism (i.e. AID vs. AIS) with the Planned Risk Information Seeking Model (PRISM) in predicting Chinese netizens' information seeking about SARS-CoV-2 variants. The statistical results show that AIS is positively associated with seeking-related subjective norms and perceived control, indicating that it may boost a sense of self-empowerment. However, AIS is negatively related to affective risk response and the knowledge-sufficiency threshold, suggesting its possible link to overconfidence and trust in government. AID was found to be negatively associated with seeking-related attitudes and perceived control. Because AIS is far more popular than AID among respondents, its contradictory health implications should be brought into the vision of health communicators. © 2023 The Centre for Chinese Media and Comparative Communication Research, The Chinese University of Hong Kong.