Oops! i bought it! An Attempt to Control the Impulsive Buying Behavior

ABSTRACT

Impulse buying is such a craving that satisfies the happiness of an individual. The tendency of a customer to buy goods and services without prior planning is known as impulsive buying. When a customer makes such impulsive purchases, it is usually motivated by emotions and feelings. This study dives into the factors that lead to impulsive purchases. The study showcases insights from 118 individuals and their views on different situations which go alongside in the flow of an impulsive purchase. The data that was studied from secondary research and interactions with individuals helped in identifying key findings with the help of different methods used to do it. Based on these findings, we propose 'Curbit' a solution to curb the impulsiveness while buying. This solution utilizes technologies such as OCR (Optical Character Recognition) reading, image processing and data analytics. The concept is yet to be prototyped and validated which will be the next step to perform. © 2022 ACM.