Effectiveness of the Covid-19 vaccination on travel intentions: case of Iran
Journal of Tourism Futures
; 2023.
Article
in English
| Scopus | ID: covidwho-2234614
ABSTRACT
Purpose:
This paper aims to examine tourists' behavioral changes in response to health crises, this study examines the individual's uncertainty and adaptability to the challenges using behavioral coping strategies. Design/methodology/approach:
The study combines the theory of planned behavior (TPB) and protection motivation theory. Using the PLS-SEM technique, this study examines the relationship between the destination's competitive profits and travel intention of Iranian tourists in the post-Covid-19 pandemic.Findings:
The social-support coping (Instrumental) does not incorporate tourists' adaptive behaviors. Vulnerable vaccination significantly affects the extremeness of an individual's problem-focused coping, which affects tourist's adaptive behaviors in crisis time, indicating the effectiveness of the Covid-19 vaccination on travel intention. Research limitations/implications The findings may assist tourism authorities and planners develop unique tourism products and services based on tourist behavior following the health crises. Originality/value This study contributes to development of the TPB method, indicating that visa exemption and competitive profits of a destination would motivate travel intention existing inefficacy of local government and its negative background, reshaping and thus influencing changing behavior. © 2022, Amir Hossein Qezelbash, Sarasadat Makian and Rasoul Shahabi Sorman Abadi.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Experimental Studies
Topics:
Long Covid
/
Vaccines
Language:
English
Journal:
Journal of Tourism Futures
Year:
2023
Document Type:
Article
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