Introduction to the special section: Tribal marketing after Covid
Marketing Theory
; 2023.
Article
in English
| Scopus | ID: covidwho-2239873
ABSTRACT
This article introduces the special section, "Tribal Marketing After Covid Consuming Together in an Age of Social Distance.” The authors trace the history of tribal marketing theory up until the present, ‘post-Covid' era, outlining each wave and some trajectories for future research. © The Author(s) 2023.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
Marketing Theory
Year:
2023
Document Type:
Article
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