Challenges and Perspectives of the Furniture Market in Brazil

ABSTRACT

Traditionally the furniture market in Brazil is owned by family businesses and of national origin, with few exceptions. Based on this premise and the high demand promoted, especially in the Covid-19 pandemic, the market has adapted to the growing demand for residential furniture. Therefore, a conceptual restructuring needs to be carried out due to the great variability of products in the same factory, driven by the target audience, which goes beyond the traditional concepts of factory standardization and enables a new way of thinking according to the demand for products offered by catalog and/or bespoke. In addition, as they are family businesses, there is an inherent risk of closing activities due to the lack of family motivation of the following generations linked to the lack of knowledge to update manufacturing processes. This article concludes that the variability of products offered in each factory is a high option. New concepts must be adopted from handcrafted to manual transition. And, with positional and functional factory configurations, ensuring high efficiency and quality concerning the degree of difficulty, associated with the characteristics of furniture dealerships. To get success, the companies must be directed towards the sustainable production chain to the companies involved. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.