How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
Electronic Commerce Research
; 2023.
Article
in English
| Scopus | ID: covidwho-2240294
Keywords
Commerce; Economic and social effects; Human robot interaction; Intelligent robots; Marketing; Motivation; Chatbots; Consumer adoptions; Empirical analysis; Fear; Generation cohort; Global pandemic; Intention to use; Robot-human interaction; Social presence; Utilitarian motivations; COVID-19; Artificial intelligence; Chatbot
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Type of study:
Cohort study
/
Experimental Studies
/
Observational study
/
Prognostic study
Language:
English
Journal:
Electronic Commerce Research
Year:
2023
Document Type:
Article
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