Management skills and digital transition for Mipymes Zone 3-Ecuador

ABSTRACT

After the Covid-19 pandemic, companies have faced a challenge in their economic activities, especially in the profile of human resources. The main objective of this research was to diagnose the managerial competencies of FMCG MSMEs in Zone 3-Ecuador necessary for a digital transition during the post-pandemic period. It is conceived as a descriptive study, with a prospective approach that used a structured survey for data collection, focused on a sample of 371 MSMEs in zone 3. Statistical tools were used for a quantitative analysis. In the results, two sections are presented, the first one focused on the diagnosis of the current situation of the companies, and the second one aligned to a statistical analysis where it was proved that managerial competences influence an adequate digital transition. It is concluded that it was evidenced that these are of vital importance because they support the improvement of the preparation and knowledge that both management and operational personnel possess;as well as, to face the challenges in the face of unexpected events. © 2023, Universidad del Zulia. All rights reserved.