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‘Belong anywhere': Focusing on authenticity and the role of Airbnb in the projected destination image
International Journal of Tourism Research ; 25(1):63-78, 2023.
Article in English | Scopus | ID: covidwho-2240870
ABSTRACT
There is little research that analyses the contribution of tourism-related digital platforms, and particularly Airbnb, to the creation and projection of international destinations' images. This study seeks to address this gap by developing a content analysis of the Airbnb Guides to more than 500 global urban neighbourhoods (globalhoods). We analysed Airbnb users' descriptions posted in the period following the Great Recession up to the COVID-19 pandemic. Content analysis shows how Airbnb projects the images of these globalhoods through a narrative based on creating a perception of authenticity but that finally projects a commodified image of destination identities and their communities. © 2022 The Authors. International Journal of Tourism Research published by John Wiley & Sons Ltd.
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Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: International Journal of Tourism Research Year: 2023 Document Type: Article

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Full text: Available Collection: Databases of international organizations Database: Scopus Language: English Journal: International Journal of Tourism Research Year: 2023 Document Type: Article