Employer branding under COVID-19 pandemic in Russian companies
Rossiiskii Zhurnal Menedzhmenta-Russian Management Journal
; 20(1):108-126, 2022.
Article
in English
| Web of Science | ID: covidwho-2242347
ABSTRACT
An integrated approach to employer branding during COVID-19 pandemic based on employer branding orientation is considered in this article. The empirical study in employer branding was conducted in Russian companies in 2020. The research object was the HR professionals from Russian medium-sized and large companies. Using the data from the descriptive survey, the number of strategic (employer branding orientation, employer branding strategy, employer value proposition) and operational (communication programs, communication channels and content) features in employer branding in Russian companies during COVID-19 pandemic were identified.
Full text:
Available
Collection:
Databases of international organizations
Database:
Web of Science
Language:
English
Journal:
Rossiiskii Zhurnal Menedzhmenta-Russian Management Journal
Year:
2022
Document Type:
Article
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