A Cultural Approach to Understanding Publics and their Information Behaviors during COVID-19: Self-Construal and Identity Salience
Journal of Public Relations Research
; 35(1):42370.0, 2023.
Article
in English
| Scopus | ID: covidwho-2243764
ABSTRACT
Integrating the situational and cross-situational approaches to understanding publics, this study examined cultural antecedents (self-construal and political identity salience) to situational perceptions (problem recognition, involvement recognition, constraint recognition), situational motivation, and key information behavior regarding the COVID-19 pandemic. Results from an online survey (N = 556) showed that political identity salience and interdependent self-construal triggered publics' situational perceptions, which in turn activated their situational motivation and information forwarding behaviors. The study contributed to public research through examining important cultural influences on value-laden and polarized issues and revealing additional nuances in communicative activeness. © 2022 Taylor & Francis Group, LLC.
Full text:
Available
Collection:
Databases of international organizations
Database:
Scopus
Language:
English
Journal:
Journal of Public Relations Research
Year:
2023
Document Type:
Article
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